These are the takeaways:
- Ideally, when it comes to social media versus a local search strategy, you won’t have one without the other.
- Instead, SEO and social media strategies can feed into each other, helping to better capture leads while growing both campaigns.
- Using the latest SEO and social practices can give you even more traction — and will prevent you from wasting time and money on outdated approaches.
Avoid making 4 mistakes that can cost you clients
Having a cohesive SEO/search strategy in place is critical. But keep in mind, getting “ghosted” more often than not by new leads could indicate underlying problems.
1. You’re not in touch with your market.
Even seasoned realtors can look like rookies if they aren’t up-to-date on the latest happenings in the market. A client hires an agent to be a market expert and a real estate professional. Staying current on news, trends, and shifts at the local and national level can also boost your confidence. Share relevant blogs and post video market updates to social media and address client questions in an email drip or on your website.
2. You’ve overfilled your plate.
Take on just one more client than you can handle, and it’ll soon feel like there aren’t enough hours in the day. Drop the ball a few times, and you risk losing a client, not to mention referrals and repeat business. While it’s wonderful to want to help more people achieve their dream of becoming a homeowner, setting realistic expectations for yourself ensures each client gets the level of service they deserve.
3. You’re quiet on social media.
If a prospective client doesn’t visit your website, they’ll probably check out your profiles. Up to 21 percent of agents stay active on social media because they know they’re expected to have a presence. Skip the home décor tips and memes and make a strong impression. Post listings, market news, local events, industry referrals, and client testimonials. You could also increase likes and shares by posting newsworthy blogs, e-book downloads, infographics, and videos.
Keep growing your business no matter what’s going on in the economy: Partner with a local loan officer with access to a full library of fresh content you can use to nurture your leads.
4. You haven’t updated your website.
If your website was designed five or even 10 years ago, it’s safe to say it’s due for a refresh. Seventy-five percent of customers judge a business’s legitimacy based on its website design. Even hot leads may be put off by a site that’s outdated or hard to navigate. Thanks to ever-advancing technology, rebuilding a website doesn’t cost nearly as much as it used to. Try a tool like Placester, Weebly, Wix, or Squarespace to create, customize, and manage your own site for a fraction of the price.
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For educational purposes only. Please contact a qualified professional for specific guidance.
Sources are deemed reliable but not guaranteed.